A picture is worth a thousand words – the age old adage we’ve all heard before and there is truth to it. We write. We ponder, and then we write again – as many words as it takes to convince you of the quality of our handcrafted pieces. But pictures truly do justice to our products in the end, instilling confidence where others may falter. Having better pictures is an absolute minimum, and not just product shots but a variety of still life and street-style / life style shots. We’ve always held ourselves to a high standard at Monsieur Fox, capturing the true essence of our products through timeless photography. Elegance in photography as we’ve come to think of it, something we are intensely passionate about. As a truly online gateway, we’d like to share the philosophy of our visuals and how it all fits with our brand ethos.
A photographer’s arsenal of equipment featured here. To take the best looking professional shots, your equipment needs to be top of the line.
These are a given. We do our best to get all the angles and provide unique perspectives. For example, providing a shot of how our pocket square sits in your breast pocket would give perspective on intended use. Details are also crucial in our shots. We’d like to show off those hand rolled edges, fabric weave, printing, and anything else that boasts the quality of the piece. Generally, these shots are taken inside against a simple white (or other high contrast) backdrop. Altogether, this forms a good set of shots that breathe some life into the product.
Some of our product shots for ties featured above.
Still Life Shots:
Things can get a little more interesting here. You get a chance to play with composition, lighting, and background. The key is to balance everything out to achieve an image that truly captures the product’s aura. Say you’re getting dressed in the morning and you throw out your suit over the bed, surrounding it with possible ties, shirts, and pocket squares. This is a very real scenario for many in the morning so capturing a still life shot of this scene would be a great balance of all three typical details (of still life shots). Don’t forget, you’re not stuck inside here. Outdoor shots can add a lot more background character and are encouraged.
Street Style / Lifestyle Shots:
Now we’re talking! Our personal favorite is street style photography. These shots truly capture a real life subject in their day-to-day hustle. Cigar in hand, strolling towards the Fortezza de Baso or walking down Fifth Avenue to catch an exhibition at the Met – each captivating visual captures elegance in motion and garb. Writing and speaking of sprezzatura only goes so far. Seeing is believing after all.
Equipment & Pro Tips:
Using a DSLR camera allows for the most professional looking shots. Not to be undone, your phone camera is another option. We opt for more professional photography with the DSLR but in the right conditions, a phone camera can capture great images. Here are a few tips to help you out:
- Taking great shots with your phone camera requires good lighting and stabilization. Natural lighting is best so try and stay close to large windows indoors when shooting. Avoid direct sunlight as this can be too harsh and cause exposure issues. Pick up an inexpensive phone tripod like the Gorilla Pod Mobile to avoid any blurring caused from shaking.
- Use a different app for shooting instead of the default camera option. Options can be very limited with the phone’s standard software so third party apps can bring out the best in your camera. Camera+ is a great app for the iPhone allowing you to harness the true capabilities of your camera.
- For post processing, the default option can sometimes limit you from touching up the shots. It’s best to try it first before finding any third party apps, as you may need to buy them. A great free app is Adobe Photoshop Express. Not quite the full repertoire of the desktop version, but still more effective than the camera’s built-in option.
- For a total walkthrough on phone camera photography, check out this fantastic post on Shopify.
A great setup featured here using a Blackberry phone camera and a professional grade tripod.